Mission & Vision

Thrive Umpqua - Vision


Thrive Umpqua is a community-led well-being initiative that supports people working together to improve well-being. Our organizational ambitions drive our Thrive Umpqua Team to constantly work towards the development of inclusive education and activities. In doing so, we are transforming local places and personal health through the power of knowledge and permanent and semi-permanent changes to the environments where we spend the most time.

Thrive Umpqua envisions a happier, healthier, and more accessible across the Umpqua Valley with plenty of alternatives that ensure our neighbors, family and friends thrive.

Thrive Umpqua - Purpose


Thrive Umpqua utilizes best-practices that make healthy choices easier in our worksites, schools, restaurants, grocery stores, faith-based organizations and in three policy areas. Thrive Umpqua is designed to unite communities and partners behind a shared goal so everyone has the opportunity to utilize their skills and further improve the areas where we spend most of our time.

Continuing from the foundation set by Blue Zones Project-Umpqua, all are invited to help make our community a place where everyone can thrive!


Thrive Umpqua - Land Acknowledgement

Land Acknowledgement

Thrive Umpqua acknowledges, and offers respect to the indigenous people of this region, the tribes and bands of the Umpqua Valley, on whose ancestral lands we live, work, learn, play and pray. These include the Nahánkhuotana (Cow Creek Takelma) and the Upper Umpqua, the Kommema and Yoncalla Kalapuya, and the Southern Molalla. These tribes have stewarded these lands since time immemorial and have deep cultural and spiritual connections to these lands. They signed treaties under threat of genocide, ceded their lands and were forced either into hiding, fearful for their lives, or to relocate. The descendants of these tribes are now members of the Confederated Tribes of Grand Ronde, Siletz, and Cow Creek Band of Umpqua Tribe of Indians.

Thrive Umpqua gratefully recognizes that the Umpqua Valley is made up of many diverse communities that include people native to this land who continue to live and thrive here today. In learning from the Indigenous protocol of acknowledging the original people of the land we occupy, we also extend our respect to the nine federally recognized tribes of Oregon, the many more tribes who have ancestral connections to this territory, as well as to all other displaced native peoples who call Oregon home and have served as its stewards.

We invite you to join us in acknowledging all of the above as our shared responsibility and to consider our privilege, resource accumulation, land ownership, and how some might have benefited from the theft of this land as descendants of settlers, displacing and traumatizing the people native to this land, what you are willing to do about it, and how you are willing to contribute to repair. Others came as later immigrants, and some were brought here enslaved by colonizers. We invite you to reflect on your gratitude to the original caretakers of this land while considering who is here, who is represented, and who isn’t and each of our roles in healing the wounds of the past, so we continue to build a brighter tomorrow.

Thrive Umpqua - DEI

DEI Statement

Thrive Umpqua strives to promote equitable access to, and opportunity for well-being to create a place where healthy choices are easy to make and for all people to thrive. With a growing recognition of the systemic and historical barriers faced by marginalized communities, including Black, Brown, Indigenous, and People of Color (BIPOC); women; two spirit and LGBTQIA+; and people that are impoverished and economically disadvantaged, we are committed to looking inward and cultivating personal growth and education within our organization and across our work, and advocacy for policies and practices that promote anti-oppression, anti-racism, diversity, equity, and expansion in our community and beyond.