Thrive Umpqua is our community’s well-being initiative, continuing the transformative work of Blue Zones Project-Umpqua, and coming together around the goal of improving well-being of people living in the Umpqua Valley since 2017. Using longevity principles from the Blue Zones, home to the longest living populations in the world, small changes are contributing to huge benefits: lowered healthcare costs, improved productivity, and ultimately, a higher quality of life. Earning our region the official designation of a Certified Blue Zones Community in 2021, Thrive Umpqua is making the healthy choice the easy choice across the places where we spend the most time.
Thrive Umpqua is making the healthy choice the easy choice across the places where we spend the most time.
Thrive Umpqua is creating a community where well-being is built into everyday places—where we live, learn, work, gather, and play. By shaping healthier environments, small changes lead to lasting impact for people, organizations, and neighborhoods across the Umpqua Valley.
Where We Take Action
Worksites
Healthy, connected employees are more productive, miss less work, and help reduce healthcare costs.
Schools
We support lifelong healthy habits for students and school staff through better nutrition, tobacco and vaping prevention, social-emotional well-being, physical activity, and initiatives that strengthen professional well-being and reduce burnout.
Restaurants
Fresh, plant-forward menu options improve customer satisfaction and support thriving local businesses.
Grocery Stores
Easier access to nutritious foods helps families make healthier choices every day.
Individuals
Small shifts in daily routines—moving more, connecting with others, and finding purpose—lead to healthier, happier lives.
Creating Healthier Systems That Last
Built Environment
Safe, welcoming streets, parks, and public spaces that encourage movement, connection, and belonging for all.
Food Systems
An environment where healthy, local foods are accessible, affordable, and embraced.
Tobacco Prevention
Reducing the use of all tobacco and vaping products to protect health across generations.
